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    China Speak: Aircraft Carrier, Emotional Consumers & Market Confidence

     



    Quotes from around China this week

    “Marketers will have to move fast to cater to consumers with brands that ‘speak directly’ to their emotional wants.”
    A report from McKinsey researchers said China’s emerging consumer class is more emotional than previous generations of shoppers, thus firms must change their marketing strategies to reflect China’s new consumers. Reuters.

    “If it is used against America, it has no survivability. If it is used against China’s neighbors, it’s a sign of bullying.”
    You Ji, a visiting senior research fellow at the National University of Singapore, argues that China’s first aircraft carrier is useless for the Chinese Navy. New York Times.

    “We can be a stabilizing force, and we can provide a channel of communication that can help diffuse the situation.”
    Kathleen Hicks, Principal Deputy Under Secretary of Defense for Policy, responds to a question about the Pentagon’s role in China and Japan’s struggle over the Diaoyu Islands in the East China Sea. China Daily.

    “The market has no confidence in China’s old growth model of investment and exports anymore.”
    Wang Zheng, Shanghai-based chief investment officer at Jingxi Investment Management Co., responds to the Shanghai Composite Index sliding below the 2,000 level for the first time in three years. Bloomberg.

    “The urgent need right now is to clarify what are the most effective ways to boost domestic demand.”
    Zheng Xinli, deputy head of the China Center for International Economic Exchanges, says China’s economic data for August turned out worse than expected and the country’s GDP is unlikely to grow at a faster pace in the fourth quarter. China Daily.

     

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