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Among the countries that have officially welcomed individual Chinese travelers are some Southeast Asian nations that have since become top ten destinations. In the first half of 2007 alone, Malaysia saw a growth in visa issuances for Chinese travelers of 64.3 percent when compared to the previous year.

Malaysian Embassy Tourism Section counselor Mr. Michael Tay says the country aims to attract more Chinese FIT (Free Individual Travelers). "FIT spend more and we are now encouraging more FIT arrivals through strategic positioning," stressed Tay, who is also the Director of Malaysia Tourism Promotion Board's Beijing office.

Tay says the previous trend of low-cost travel packages covered sub-standard transportation and accommodation arrangements, but included many shopping stops to corner tourists into making purchases in order to earn commissions. Ultimately, this proved disadvantagous to both host destinations and consumers.

The "zero-cost" packages are especially popular in Southeast Asia countries, such as the three-in-one Singapore-Malaysia-Thailand package.

"Chinese are richer now. We do not need to use the strategy of "poor man's destination" by offering very cheap packages. Instead, we should develop higher quality products that cost more within reason. Alternatively, we could introduce activity-based products such as seaside or golf package," says Tay, adding that the country and its neighboring nations have jointly taken the stand to discourage "zero-cost" tours.

A check with the "donkey friends" community revealed that independent Chinese travelers are more interested in "accessible" countries. The majority of testimonials and "travel partners wanted" notices referred to Southeast Asian countries, some in the Indian sub-continent, and occasionally Russia.

"Time and money are both resources I need to consider. Besides, I do have psychological barriers when it comes to visa applications to go abroad, especially developed nations... Somehow I have the feeling that my application could be rejected based on the slightest excuse or suspicion. Unfortunately, that is the reality when the reputation of Chinese illegal immigrants is widespread," says Dong.